July 31, 2021

Metro Real Estate Forum

Real Estate Investments

Email vs. Social Media or Real Estate SEO: What Is Best For Real Estate Marketing?

Whether someone’s selling a home or buying a new one, real estate transactions found its new home: in the fast-paced world of the Internet. Just by adding a search term of “real estate” in your area, you will find lots of options. That’s a good thing if you’re a buyer; the more option you get, the more leverage you have for budget and dealings. But what if you’re the real estate agent? Now, that’s another story.

Real estate agents need to sell properties to live. Although luck and charm are great allies, sometimes, a real estate agent SEO expert is the answer. With options like Email Marketing and Social Media Marketing, there are a lot of options to sell products. But what is the right one when you’re selling real estate properties?

What is email marketing?

Email marketing is simply the method of sending emails to promote products and services to potential customers. One of its advantages is the ability to personalize each email for a specific group of people. When used wrong, email marketing can be very annoying for the customer receiving it. But with proper usage, it is a very helpful marketing technique. Real estate advertisers prefer this method for some benefits.

One of its best benefits is the quality of its leads. Most people check his or her email every morning. Email marketing also gathers more responses, which means that a prospective client is reading the ad more.


  • Email ads have more chances of getting seen, real people.
  • It’s easier to respond and exchange formally in emails compared to social media messaging.
  • “Low key, no pressure”

What is social media marketing?

Social media marketing, on the other hand, is utilizing free social media sites to promote your products or services. Most marketers target the most active social media sites like Facebook, Twitter, and Instagram when they want to promote their products. It’s easy to make, easy to distribute, and sometimes can be done for free if you don’t use ad-supported offerings. Not to mention that a lot of people can see it even without additional cost. A point of contact is also established easily.


  • Easy to make and deploy, as long as you have the right plan
  • You can easily contact interested clients.
  • The reach is not limited; the ad can reach millions within a short period.

Akaroa Cottages

The final verdict

While Social media marketing has more potential for another kind of product, it is a good fit for formal and heavier products such as real estate properties. According to Agent Drive, a lot of people hate being targeted for marketing on their social media sites.

Meanwhile, although email messages have limited reach (because of limited recipients and private factors of sending images), more people don’t prejudice this communication channel. With this, people tend to send a reply if you offer them real estate property sales talk in the email.

In addition, people are likely to open their email accounts first in the morning than their social media accounts. However, both email and social media marketing should be combined with other marketing methods, such as Real Estate SEO to be more effective.